Case Study
Project Type
Website
Industry
Real Estate

Real Estate Website

Hodges Homes

A focused real-estate landing page grew search clicks 5.5x in its first year and flipped from direct-dominated to search-dominated traffic — with no SEO program running.

The Client

A brand-new agent site with zero search history

Chris Hodges runs his own real estate office, Hodges Homes, in Clarksville, TN. The build was a compact, conversion-oriented lead-gen landing page rather than a full multi-page site.

A brand-new agent site with zero search history needed to start generating organic visibility and leads fast, without the budget or scope for an ongoing SEO retainer.

Hodges Homes website homepage

What we built

A WordPress + Bricks landing page — lean by design, with no dedicated SEO engagement since launch.

Build
  • WordPress + Bricks landing page, lean and single-page by design
  • Maps integration and a compact, single-page-weighted structure
Tracking
  • Every form submission is tracked, so we know exactly how many leads come through
Ongoing Services
  • No dedicated SEO engagement has ever run on this account — the growth below is organic momentum from the build itself

Results

Comparing three 90-day windows since launch.

5.5x
Growth in Google search clicks since launch — 18 → 43 → 99 across three 90-day windows
Page 2 → Page 1
Average Google ranking, homepage
6.5x
Growth in visits from Google search in six months (8/mo → 52/mo)
72.2%
Of all traffic now comes from Google search, up from about a quarter at launch

The clear next-step opportunity

Essentially all of the clicks this site gets from Google search are still for Chris Hodges by name. Non-branded, high-intent local searches (like "best realtors in Clarksville") already show the site in results, but aren't getting clicked yet — real demand Google sees as relevant, just not yet captured. Form submissions (5 recorded since launch) sit low relative to traffic volume — worth noting that real estate is a naturally high-traffic, highly competitive industry, where browsers vastly outnumber ready-to-convert leads, so a modest raw count isn't unusual on its own. That said, the gap here is wide enough that it's worth confirming the contact form is recording every submission before reading this purely as a demand signal.

Want organic growth without a retainer?